A) anticipate what moves rivals are likely to make next, there by providing a valuable assist in outmaneuvering them in the marketplace.
A) are those competitive factors that most affect industry members’ abilities to prosper in the marketplace— the particular strategy elements, product attributes, operational approaches, resources, and competitive capabilities that spell the difference between being a strong competitor and a weak one, and between profit and loss.
C) the best variables to use as axes for the map are those that identify the competitive characteristics that delineate strategic approaches used in the industry.