from a consumer behavior book what multi-attribute course hero

What is the best book to study consumer behavior?

List of Consumer Behavior Books for Students and Professionals. 1 1. The Consuming Instinct (Author: Gad Saad) 2 2. Misbehaving (Author: Richard H. Thaler) 3 3. Thinking Fast and Slow (Author: Daniel Kahneman) 4 4. The Attention Merchants (Author: Ti Wu) 5 5. Sapiens (Author: Yuval Noah Harari) More items

Is behavioral economics a good read for a marketer?

Great read on behavioral economics. For a marketer, it may be a bit dry at times. But if you follow through you’ll derive incredible insights into how we make decisions that are not necessarily rational, thus showing how we “misbehave”. Where can you find it?

What are the best books on general human behavior?

General Human Behavior. 1 1. The Consuming Instinct (Author: Gad Saad) 2 2. Misbehaving (Author: Richard H. Thaler) 3 3. Thinking Fast and Slow (Author: Daniel Kahneman) 4 4. The Attention Merchants (Author: Ti Wu) 5 5. Sapiens (Author: Yuval Noah Harari) More items

Didactic Consumer Behavior Books

The books listed in this section are readings mostly recommended for students (bachelor or masters levels). They explain extremely well essential concepts such as attitude, perception, decision making process, motivation, segmentation, persuasive communication and many others.

General Human Behavior

The books listed here focus on specific general topics. For example, evolutionary psychology, smartphone addiction, advertising and attention, behavioral economics, modes of thinking and more.

Final Suggestions

Obviously this is not an ultimate list and there are so many other books that could have been included (throughout time I will be adding others).