The Multi Attribute Model breaks down the consumer's overall attitude and behavior into smaller components. These components could be perceived benefits, functions, product features, etc., and are collectively known as Product Attributes.
Fishbein's Multi-Attribute Attitude Model says that a person's overall attitude toward an object is the sum of his or her beliefs regarding each of its salient attributes multiplied by that attribute's respective importance (Fishbein, 1963).
Products and product's attributes are major stimuli that influence consumer affect, cognition, and behavior. Consumers may evaluate these attributes in terms of their own values, beliefs, and past experiences.
The three models, which are very popular, are: the attitude-toward-object model, the attitude-toward-behavior model, and the theory of- reasoned-action model. Attitude toward object model: The attitude-toward object model is suitable for measuring attitudes towards a product or service category or specific brands.
The Fishbein/Ajzen model specifies that cognitions (beliefs) affect intentions through their effect on attitudes. Empirical research bearing on this issue examines the extent to which attitudes and beliefs are independent, and if they are, the extent to which the beliefs influence intentions and behavior.
The multi-attribute method (MAM) is a powerful approach that increases the efficiency of biopharmaceutical development. This mass-spectrometry-based technique allows the extraction of a large number of different quality parameters of a protein within a single analytical approach.
Multiple Attribute Decision Making (MADM) involves "making preference decisions (such as evaluation, prioritization, selection) over the available alternatives that are characterized by multiple, usually conflicting, attributes". The problems of MADM are diverse, and can be found in virtually any topic.
Multi-attribute evaluation situations are characterised by a judge, a set of alternatives and a set of attributes.
Product attributes are the properties that describe a product. They include details that are tangible and intangible, subjective and objective.
Learning Model of Consumer Behavior The Learning Model says that consumers first make purchases to satisfy their basic needs and then move on to meet learned needs. For example, a hungry customer would fulfill their need for food before a learned need to wear trendy clothing.
There are four main types of consumer behavior:Complex buying behavior. This type of behavior is encountered when consumers are buying an expensive, infrequently bought product. ... Dissonance-reducing buying behavior. ... Habitual buying behavior. ... Variety seeking behavior.
Models of Consumer Behaviour – 4 Important Models: Marshallian Model, Freud's Model, Pavlovian Model and Howard-Sheth Model. The models which help in the understanding of consumer behaviour are: 1. Marshallian Model.