disdinctive how to write a course

Be direct, specific, exciting, and put your students first.

• 1. Consider the context. Depending on how you’ve structured your website, or where you’re listing your course, the space you have to describe your course may vary considerably. ...
• 2. Be bold and inspiring (but not sales-y or fake). ...
• 3. Research the right keywords, but avoid jargon. ...
• 4. Provide an action plan for your course. ...
• 5. Speak directly to your audience. ...

Full Answer

Why Do You Need to Write a Good Course Description?

A great course description can be the decisive factor of whether a student signs up, or clicks away from your online course and never returns. A well-written description is one of the most important aspects of any e-commerce offering.

What is course description?

A course description can be defined succinctly as ‘all the relevant details of your course.’. This is a simplistic description and rather open-ended, but there is a reason for that. There are many types of online courses that target a variety of levels of competence and types of customers/employees.

How to get learners to know you are qualified?

Learners want to know you are qualified, but they also want someone they can relate to. Use a bio to highlight your background, experience, and credibility in your field. State your qualifications in terms of experience. Use credentials or degrees only if you have to.

How to find what your audience is searching for?

Use the Google Keyword Planner (you’ll need a free Google Ads account to do this), and Google Trends to identify what your prospective audience is searching for and the monthly search volume of each of the terms you identify.

How many words should be in an instructor bio?

The instructor’s bio should be around 15 to 50 words in a separate section underneath the main course description fields, or in a sidebar – many hosted course platforms have a dedicated spot for you to include this information.

What is the choice of content?

The choice of content is based on the intended learning objectives and should map back to those objectives. The amount of detail you provide in the contents should be tailored to the type of course you are writing the description for. For example, you might list the bullet points covered in each module or lesson, or give a more in-depth breakdown.

How many sentences should an online course have?

Every online course should have a great one to two-sentence tagline. If you can’t describe your course in two sentences, it might be time to rethink your content and what your course focuses on.