for technology products where the cost of new versions is extremely low. Rockwell Collins is a manf. of avionics and comms systems for corporate aircraft. In response to the general slowdown in the business aviation industry, Rockwell announced cutbacks for all items it makes for small and midsize jets.
Founded in 1889 in Dearborn, Michigan, Carhartt originally made work clothing for manual laborers. More than 120 years later, Carhartt is still known for selling full cut, wind resistant, snag proof, heavy duty work jackets, which are popular with construction workers, miners, farmers, hunters and outdoorsmen.
PRIZM is a commonly used segmentation system that groups consumers into: life stage groups and social group. life stage groups and social groups. Which of the following does the marketing process of segmentation, targeting, and positions (STP) NOT address. potential competition.