Demand variations are likely to be exaggerated as decisions are made up the chain. a. Point of sale information available to all members of the chain. b. Collaborative forecasts Environment: Global suppliers with consideration of culture, infrastructure and regulations. Resources: Understand all the resources of the total supply chain.
Satisfying customer needs is not the job of the marketing department alone. It is marketers. It is the job of all members of the ________ to understand, serve, and satisfy the end customer.
D) Frequent communication occurs between the two firms at many levels, including marketing, engineering, logistics, and senior management. The text suggests that customers can be segmented by percent of sales into an A, B and C categories. Applying the Pareto principle, approximately 80% of sales is provided by 20% of the customers.
Which of the following is not a key consideration when a company chooses a supplier? Select one: a. Quality control procedures of suppliers b. Reputation and financial stability c. Lead time and on-time delivery d. Size of the supplier e. Flexibility in handling changes.
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