A) Sales promotion tools are more authentic and credible to buyers than advertising.
One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following relevant brand needs is most likely emphasized by an advertisement for a luxury car?
A digital platform is a computer something that counts, as opposed to an analog platform such as a speedometer or thermometer.
Most good websites today are web-platforms or web applications because their functionality includes more than just content management and distribution
A website is a collection of related web pages organized in a structure. For example, Quora is a website consisting of web pages with questions and answers, topics, user profiles, etc.
A week or so later the junior programmer asked the master, “Have you seen the new report for management?” and the master replied, “It’s on the platform in the computer room.”
A service is something that someone provides for you. A platform is something that you can use. An open platform is one that you can use for reasons other than those intended by the thing or person that provided it for you. A closed platform is one that you can use only for the intended reasons that the person provides it for.
Uber is a platform that connects drivers and riders.
Think of a platform as a chair, and you can stand on the chair, sit on it, jump on it, wave your hands around on it. It's a platform that you can do whatever you want on it. You have more freedom on it than you have limitations.
A) Sales promotion tools are more authentic and credible to buyers than advertising.
One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following relevant brand needs is most likely emphasized by an advertisement for a luxury car?