In association with resisting conformity, reactance is the negative emotional state that results when we are deprived of our freedom to choose.
Product information and brand messages transmitted by individuals to individuals. This tends to be more effective than formal marketing channels, as people trust the information which comes from people they know.
A group of people who share a lifestyle, and who identify with each other because of a shared allegiance to an activity or product. 'Tribe' opens up ideas about consumption, social lives and how they consume products.
Human beings who pop up usually in eye-catching outfits to attract attention to a particular brand or product, or to announce a new one.
An actual (or imaginary) individual or group who has significant relevance upon an individuals evaluations, aspirations or behaviour.
Sometimes we look at the behaviour of others to provide a measurement of reality. Social comparison theory asserts that this process occurs as a way of increasing the stability of our self-evaluation, especially when physical evidence is unavailable.
Course Hero gives out correct answers because they involve tutors to provide solutions, especially for paid subscriptions. They have experienced tutors who answer all your questions correctly. However, some answers may be wrong since they are uploaded by students to get unlocks. This may compromise the quality of answers for other users.
Course Hero, being used by many students, makes it possible for many students to submit an identical paper. When instructors come across similar papers submitted by different students, they are likely to know that the papers have been obtained from a similar source.
Students can use the content they get from Course Hero without cheating using the following ways: 1. Paraphrasing the answer. Paraphrasing involves using formulating an answer of your own. You will first read the answer provided on Course Hero, understand it, and try writing what you have understood on your own. 2.
When copying from Course Hero, you are also plagiarising. This is a form of academic dishonesty that can land you into trouble as well.
Course Hero is a very important feature in every student’s academic life. This is only if it is used for the right reasons.
When answers are stated in short summaries, and not explained, you can use the points to come up with an explanation of your own.
In institutions where the use of Course Hero is not specified, various instructors may be against the use of Course Hero. Using Course Hero against the will of your instructors is cheating. You will not be evaluated on the basis that the given test, assignment, or research was supposed to.