What is media selection?
Media selection. Media selection is finding the most cost-effective media to deliver the desired number and type of exposure to the target audience. For an effective media selection a firm must take the following factors into consideration: Budget: A firm with a limited budget for promotion and advertising needs to limit ...
What is media readership?
Media’s Readership: Readership means the number of times readers have read the publication. Media’s Circulation: A firm needs to calculate the total circulation of the chosen media. Timing: The firm will also consider when it wants to start the promotional campaign while media selection. Category: Marketing & Public Relations.
What is a transceiver in NIC?
The transceiver is normally built into the NIC (Network Interface Card) A transceiver is a device that translates digital signals from a node (or workstation) and translates it baseband signals to communicate on the cabling system. NICs that support Thinnet (10Base2) have built-in transceivers.
What is coaxial cable?
Coaxial cable: Coaxial cable is one of the most widely used physical media. As shown in the figure below, it consists of the following: Note that this is for a typical coax (short for co-axial) cable and available in different varieties. Most popular are RG-8, and RG-58 cables.
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