The factors that affect a company's S/Q rating include: S/Q rating is a function of five factors: (1) current-year spending per footwear model for new features and. styling, (2) the percentage of superior materials used, (3) current-year expenditures for Total Quality.
The biggest possible competitive advantage a company can achieve in a given region's Internet Segment is to offer free shipping and thereby capture the biggest number of pairs sold and biggest market share of any company in that region's Internet Segment.