course hero discuss how packaging affects manufacturing and supply chain operations

by Sydnee Bradtke 5 min read

How does product packaging affect the supply chain?

Here are the many ways product packaging affects the supply chain: According to Amcor, the average retailer loses 4.4 percent in revenue because of items that cannot be resold or have to be discounted due to packaging-related issues. A whopping 34 percent of product returns result from item damage.

How can custom packaging boost your branding?

More businesses today are benefiting from the the power of custom packaging to amp up branding. A properly packaged product lends originality, giving end-users or consumers the impression that the product they are buying is done with care and of quality.

What are the benefits of custom packaged products?

A properly packaged product lends originality, giving end-users or consumers the impression that the product they are buying is done with care and of quality. A custom packaged product also sets it apart from the competition and helps cement brand loyalty for your business.

Efficient Packaging Mitigates Returns Due to Item Damage

According to Amcor, the average retailer loses 4.4 percent in revenue because of items that cannot be resold or have to be discounted due to packaging-related issues. A whopping 34 percent of product returns result from item damage. And in 2016, Amazon suffered a loss of 7.2 billion due to shipping-related concerns.

The Right Packaging Allows Easy Product Storage

Storage efficacy is essential, especially if you’re shipping internationally and your product has to go through multiple storage points. Storage requirements vary per location. It helps to look into these policies first to avoid shipment delays that are detrimental to your business.

Good Packaging Helps Efficiently Transport Products

How the product is packed also affects transport space. Transport space translates to cost. Packing your goods in a way that saves space not only helps you save on shipping costs but also makes transporting bulk products more efficient.

Packaging Sells the Product

More businesses today are benefiting from the the power of custom packaging to amp up branding. A properly packaged product lends originality, giving end-users or consumers the impression that the product they are buying is done with care and of quality.

Good Packaging Helps Consumers Use Products Properly

Proper product packaging includes essential details informing end-users how to use, handle, store, and dispose of the product correctly and safely. When products serve the consumers’ needs, it mitigates additional demands that might otherwise result from the inadequate use of the product.

Final Word

With more people coming online to purchase goods and services, the global retail industry is only expected to continue its upward trend.