Hi, I'm Kyle Sulerud Founder of AdLeg, a Google Ads and YouTube Ads specialist. My clients include course creators, coaches, lead generation companies, and more.
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Complete guide to mastering YouTube Ads 2019 edition! Updated with new insights after running over $25K in ad spend. These new YouTube ad strategies will gro...
Traditionally, advertisers pay YouTube per engagement (usually somebody watching an ad for at least 30 seconds). If a viewer skips before this time, YouTube doesn’t charge the advertiser or pay the YouTuber. If they click on the ad, the YouTuber gets paid.
There are several reasons why your YouTube earnings could be decreasing, and much of it has to do with the quality of your channel content. For a start, YouTube periodically changes its rules. Check to see that ads still appear on your videos, and you haven’t lost the right to have them there. Secondly, check to see that you are still producing the types of content your fanbase love. Thirdly, your content may simply be out of season currently, e.g., snowboarding videos in summer.
Steps to Follow to enable Monetization of Your Videos 1 Enable your account for monetization - this is ticking a monetization option in your YouTube account, and agreeing to the YouTube monetization agreement 2 Connect your channel to an AdSense account - either create a new AdSense account or attach this YouTube channel to an existing account you have 3 Review video criteria and ad formats - YouTube will only allow you to monetize what they consider “advertiser-friendly” videos. This means you cannot charge for videos showing violence or nudity, and in particular, you agree that your videos are not breaking any copyright laws (you need to be particularly careful when using background music). You also get to choose which types of ads you want, e.g. display ads around your video, overlay videos, skippable video ads, or a number of other types) 4 Set up either a single video or specific multiple videos to be monetized.
Although Google keeps a chunk, the rest goes to website owners who place Adsense ads on their web pages and blogs. The largest website of all, according to Alexa, is Google itself. The second largest site (since April 2016) is YouTube.
Steps to Follow to enable Monetization of Your Videos. You cannot just post a video on YouTube and hope it earns you cash - this would not work even if you were lucky enough for the video to go viral. There are a few steps you have to do before YouTube allows you to monetize your videos.
It has to be remembered, of course, that Google owns YouTube, doubling its importance as an advertising platform. Possibly this is the reason why Google has different rules for AdSense on YouTube compared to AdSense on other video platforms.