Chili's. Chili's Grill & Bar is an American casual dining restaurant chain that features Tex-Mex -style cuisine. The company was founded by Larry Lavine in Texas in 1975 and is currently owned and operated by Brinker International .
Chili's Grill & Bar is an American casual dining restaurant chain. The company was founded by Larry Lavine in Texas in 1975 and is currently owned and operated by Brinker International.
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Chili's first location, a converted postal station on Greenville Avenue in the Vickery Meadows area of Dallas, Texas, opened in 1975. The original Chili's on Greenville Avenue moved to a new building on the same site in 1981 before relocating again in 2007.
"Chili's (Welcome to Chili's!)" is an advertising jingle used in Chili's Restaurant commercials to advertise the restaurant's line of baby back ribs. The song was written by Guy Bommarito and produced by Tom Faulkner Productions for GSD&M Advertising of Austin, Texas. Faulkner sings both "I want my baby back, baby back, baby back...", as well as the melodic theme. The deep "Bar-B-Q sauce" line was sung by famed New York bass vocalist Willie McCoy. A 1996 rendition of the jingle features a doo-wop quartet, Take 6, singing a cappella. Advertising Age magazine named the song first on its list of "10 songs most likely to get stuck in your head" in 2004. In October 2017, the jingle was revived to advertise Chili's new menu, where it was re-conceptualized as "Oh Baby, Chili's is Back (Baby, Back, Baby, Back)".
Chili is a favorite food across the globe, with loyalists lining up to support various versions of the good stuff. Cincinnati-style chili has claimed its rightful spot at the top of the list when it comes to unmatched tradition and flavor.
Gold Star knows how crucial it is to find the perfect location for your new restaurant. Our franchisees benefit from the market research and site analysis provided by a team of experts whose primary goal it is to see you attract droves of customers on opening day.
Gold Star Chili’s executive team is fully invested in every franchisee’s success. From stellar professional backgrounds to personal connections to the brand’s history and values, each individual working toward keeping Gold Star Chili a winning franchise is committed to everything our brand stands for.
For independent restauranteurs, the task of promoting your business and engaging with the public can be an overwhelming endeavor. At Gold Star Chili, the marketing and advertising work is comprehensive and ongoing.
Whether you are a seasoned restauranteur or first-time owner, Gold Star Chili provides comprehensive training to get your business in shape to operate to perfection. We train new franchisees from the ground up, educating you on everything from day-to-day operations to promotional and community outreach opportunities and more.
Gold Star Chili is invested in the success of each and every franchise owner, and we show our commitment through unwavering support from the day you choose to open your chili restaurant.
Beyond serving delicious meals that every family can enjoy, Gold Star Chili maintains a stellar reputation among its current franchise owners, which speaks volumes to the success and longevity of the brand.