A fondness for Beats by Dr Dre headphones it seems. The prominent audio brand burst onto the scene in 2008 and has since made a name for themselves with their unique and stylish designs. Over the years, style over sound has been a characteristic of Beats headphones but has it always been like that?
While quite a few functions such as adaptive noise cancellation and better sound were already being observed in the Studio 2.0, Beats went ahead on improving it more in the Studio 3.0. Looks like Beats is finally making a legit effort to create a better product that justifies its price.
As one of the key members of iconic hip-hop group, N.W.A, Dr. Dre was part of a legacy that changed and shaped hip-hop with their tendency to infuse their songs with social commentary and brutal honesty.
It’s little wonder that all these hard-hitting songs have given Dr. Dre an image of a total badass and infused the brand with its trademark aura of rebellion and defiance. However, while Beats headphones definitely have personality, one can’t say the same for its sound quality.
Beats headphones cater to this desire as their bright colors and stylish designs are able to infuse a pop of personality that sets one apart from others.
The collaboration between Beats and Balmain combines chic design characteristic of the fashion powerhouse with music and further reinforces the importance self-expression plays in the popularity of Beats headphones.
Here are some of the good things that were said: 1 Great noise-canceling capabilities 2 Less of that characteristic bass-heavy signature 3 Good battery life (up to 22 hours with ANC on) 4 Great compatibility with Apple products (because duh Apple owns Beats now)
Evocative storytelling delivered through their ad campaigns are also examples of how Beats sends strong brand messages using relatable concepts such as challenging the status quo and overcoming adversity.
Let’s be honest, Beats headphones are not cheap. In fact, the brand has positioned themselves as a premium brand with a corresponding price tag. At first glance, this might be a deterrent to many but premium prices imply a certain degree of quality.
However, while Beats headphones definitely have personality, one can’t say the same for its sound quality.
Beats has a reputation of being flimsy. With two metal parts ultimately attached to a cheap plastic headband, it makes Beats more vulnerable and fragile. Ironically, this is the opposite of the badass image it has been trying to create. So it seems there are many well-documented downsides to acquiring a pair of Beats headphones.