Another example is if you’re a food retailer, you can place your spreads near to your in-store bakery. If you do decide to make use of this merchandising technique, just make sure that you always have your customer in mind. Any items you choose to cross merchandise need to offer a solution to your customer.
The depth of the merchandise is the variety of choices for each specific product. Merchandise depth may be classified as ________ or ________. A) narrow; broad B) narrow; deep C) shallow; broad D) shallow; deep E) narrow; full D 20) Which of the following is true about convenience stores? A) They carry mostly shopping goods.
A 19) Retail stores are often classified on the breadth and depth of their merchandise assortment. The depth of the merchandise is the variety of choices for each specific product.
19) Retail stores are often classified on the breadth and depth of their merchandise assortment. The depth of the merchandise is the variety of choices for each specific product. Merchandise depth may be classified as ________ or ________. A) narrow; broad B) narrow; deep C) shallow; broad D) shallow; deep E) narrow; full D
When it comes to picking the right merchandising technique for your store, it needs to be said that you don’t only have to choose one. There are plenty of successful stores who use a combination of the above techniques. Rather, it’s about choosing a technique that suits you store, because without one, you can’t hope to be successful.
Besides attracting customers, good merchandising can increase your traffic, increase your sales, and increase brand loyalty. That said, what is up for debate is the type of merchandising technique you use.
As a technique, vertical merchandising is fairly easy to explain. It’s the grouping together of merchandise in a vertical column or display in such a way as to get your customers to buy more products.