a product is a price leader when course hero

What makes a company a price leader?

A product is a price leader when a. it is sold at the highest price. b. its price maximizes profits. c. an increase or decrease in price leads to increased revenue or lower costs. d. it is sold at less than cost in the hope that sales of other products will increase. e. its price leads the industry in sales. ANS: D 106.

What is an example of a price leader model?

Feb 01, 2017 · Question 4 Incorrect A product is a price leader when A. its price leads the industry in sales. B. an increase or decrease in price leads to increased revenue or lower costs. A. it s price leads the industry in sales . C. its price maximizes profits. D. it is sold at the highest price.

Can a single market player be a price leader?

Leader Price is part of the Casino group, which included Casino Super, Monoprix. Petit Casino, Naturalia, and others. Briefly describe how each positions itself and what segments they likely target. 4. If Leader Price were to expand its selection of products, what products should they add? Please justify your reasons. Do you think this is a ...

Is it better to be a price follower or price leader?

Product leadership Which of the following is correct regarding price leadership from MKT 327 at Michigan State University. ... Product leadership Which of the following is correct regarding price leadership. Product leadership which of the following is correct. ... Learn more about The American with Course Hero's FREE study guides and ...

What is price leader?

In many cases, price leaders are large retailers with a diverse portfolio, high turnover rate, and a substantial amount of revenue under management. This statement is especially relevant for industries and segments with one player explicitly dominating the market.

What is advanced software?

Advanced software: a boost for price leadership. It's pretty obvious that defining a role each product plays in the portfolio plays a crucial role while choosing either price leader or price follower approach. And that's where many retailers face challenges, especially in the time of increasing time transparency and tough competition.

Is price follower sustainable?

Speaking of price leadership in retail, using a single model of either price leader or price follower is hardly a sustainable approach. Each retailer's portfolio contains SKUs with different roles. The latter, in turn, may change depending on the product lifecycle stage. For example, the new entry product may, eventually, become a cash generator or join the group of long-tail products.