a company tries to serve the segments whose needs match their course hero

Which is the best approach to segment your customers?

Managerial, customer Marketers identify segments best when iterating between two approaches, which are? Travel and hobbies Empty nesters tend to start dreaming In the middle Considering a continuum from mass marketing to one-to-one marketing, marketing segmentation is Demographic Company ABC segments customers by gender, age, education, and income.

Which best helps a marketer determine the profitability of a segment?

Which of the following questions best helps a marketer determine the profitability of a market segment? Firms Resources Potential strategic fit is a function of The markets anticipated growth Potential profitability is a function of

What does the marketing team tell Jen in a meeting?

In a meeting, the marketing team tells Jen that she has succinctly and clearly expressed the competitive advantage of the new sunglasses brand. The team approves of the way Jen wants to express the brand's competitive advantage, and tells her to continue her work on fully developing the positioning statement.

When a market looks attractive but the firm is not skilled?

If a market looks attractive, but a firm is not particularly skilled in the market, a key question is whether the firm can develop sufficient We dominate competitor 3 on quality Which of the following is true about our company based on this perceptual map?

When you try to find out how customers vary in their preferences, needs, and resources you are in the?

When you try to find out how customers vary in their preferences, needs, and resources you are in the "Targeting" phase of STP.

Why do segments become more homogeneous?

Segments become more homogeneous as they increase in size.

Why is it important for low involvement products to be widely available?

It's important for low-involvement products to be widely available so the customer can pick them up without thinking.

What is the job of a marketer?

Marketers help athletes, celebrities, and politicians with their images in their respective marketplaces (to fans and agents, intelligentsia, or the public).

Why is John an agent for Starbucks?

John is an agent for Starbucks because he buys supplies on behalf of Starbucks. True. During higher-involvement purchases, we would expect customers to be more price sensitive. False. The pre-purchase phase includes identifying the need or want, searching possible solutions, and building a consideration set.

Why is it so simple to market for various ethnicities and countries?

It is pretty simple to market for various ethnicities and countries because they have similar perspectives.

Who is responsible for pushing the message to eat lower in fat?

A marketer for the American Heart Association would be responsible for their push of the message to eat foods lower in fat.