It reveals or product so that consumers perceive it in a certain way. For example: There are several types of positioning strategies. A few examples are positioning by: Product attributes and benefits: Associating your brand/product with certain characteristics or with certain beneficial value
Develop a positioning strategy Through the preceding steps, you should achieve an understanding of what your company is, how your company is different from competitors, the conditions of the marketplace, opportunities in the marketplace, and how your company can position itself. What is Market Repositioning?
It involves identifying and communicating the qualities that make your business special. It is largely a marketing enterprise, though to be successful, it must reflect qualities your business truly values. Creating a successful brand positioning strategy requires a number of steps, such as: Identify Values: Identify your brand’s primary values.
regarding a brand or product relative to competitors. The objective of market positioning is to establish the image or identity of a brand or product so that consumers perceive it in a certain way.