Nov 02, 2018 · Chapter 1 1) Explain how personal selling can help solve the problem of information overload. Personal selling can help solve the problem of information overload because when dealing with personal selling the individuals usually have specific targets and answers to specific questions. Personal selling usually provides a sense of comfort to its …
Sep 04, 2018 · Personal selling can help solve the problem of information overload because when dealing with personal selling the individuals usually have specific targets and answers to specific questions. Personal selling usually provides a sense of comfort to its customers, and the individuals usually possess selling techniques that persuade the customers that they are …
Explain how personal selling can help solve the problem of information overload. When a salesperson presents a prospective customer with adequate information, there should not be information overload. With the proper knowledge of your products and services, guiding a prospective customer to the appropriate product for their needs should be easy.
1.Personal selling helps to solve information overload (problems) by Making yourself, as a knowledge expert, available for questions concerning details, or through helping to decide what's important here and what's not.
Personal selling uses in-person interaction to sell products and services. This type of communication is carried out by sales representatives, who are the personal connection between a buyer and a company or a company’s products or services. Salespeople not only inform potential customers about a company’s product or services, ...
It’s an expensive technique because the proceeds of the person-to-person sales must cover the salary of the sales representative—on top of all the other costs of doing business. Whether or not a company uses personal selling as part of its marketing mix depends on its business model.
The seller should give honest responses to any questions or objections the buyer has and show that he cares more about meeting the buyer’s needs than making the sale. Attending to these aspects of personal selling contributes to a strong, trusting relationship between buyer and seller. [1]
Another weakness of personal selling is message inconsistency. Many salespeople view themselves as independent from the organization, so they design their own sales techniques, use their own message strategies, and engage in questionable ploys to generate sales.
Sales presentations: in-person or virtual presentations to inform prospective customers about a product, service, or organization. Conversations: relationship-building dialogue with prospective buyers for the purposes of influencing or making sales.